What We Do

We Build ‘What-If’ Machines

Human systems are complex: they push back against change, leading to unintended consequences that are the bane of planners and traditional prediction methods. We work to identify the connections, feedbacks, and cause and effect relationships behind these outcomes to build simulations – “what-if” machines – that allow clients to intervene, test ideas, and change key assumptions about their system in a risk-free environment.

With Evidence Reviews and Excel, Why Simulation?

Excel sheets, evidence reviews, and data analysis project forward using existing behaviour and patterns – the things that policy is designed to change!  Traditional methods that assume status quo behaviour under fundamentally new conditions can therefore fail to identify critical insights when they’re needed most. Simulation solves this by capturing the cause and effect relationships, time delays, and feedbacks underlying human systems, harnessing them to make targeted, effective change in unprecedented conditions.

What Can Simulations Do?

Because simulation captures cause and effect, feedbacks, and delays, they can identify critical insights not normally available through Excel sheets, evidence reviews, and data analysis:

  • They can be used to identify tipping points, that tiny shift in resources that means the difference between ballooning medical waiting lists and a streamlined healthcare system.
  • They can help an organisation make a case for funding, resources, and the best course of action. By identifying why one strategy works but another fails, we can rise above rhetoric and create meaningful, lasting change.
  • They provide a common planning tool. By incorporating not just information but rather the mental models of many stakeholders, simulations allow multiple viewpoints to be considered simultaneously – helping you find common ground solutions.
  • They empower you to test policy before implementing it. By having a tool that replicates your system in both structure and behaviour, you can test how it will respond to change in unprecedented circumstances – rapidly, without risk, and without spending institutional resources.

Simulation allows you to test ideas before you commit to them in the real world. Contact us today to get started.